Jelena’s guidebook

hat is Boxpark? Boxpark is the world’s first pop-up mall – fusing the concepts of the modern street food market and placing local and global brands side by side, to create a unique shopping and dining destination. Opened in 2011, Boxpark established itself in the heart of London’s Shoreditch to demonstrate that it was entirely possible to bring dining and fashion back to the street and provide fertile ground for independent and established retailers to reach a large audience in a big and eye-catching way. Entirely constructed out of refitted shipping containers, Boxpark utilises a unique position in being able to offer affordable and flexible conditions for lifestyle brands, cafes, restaurants and galleries to trade and succeed. It’s a retail revolution that’s spawned many imitators but no equals. Until now.